ISO – Color Preserve Cleanse 33.8oz
Description: This advanced, moisturizing shampoo gently cleanses while preventing hairl color from fading with ISO’s exclusive Solar-Seal 3, a sun-activated polymer that protects hair color. Designed for: All color-treated hair Protects color with ISO’s Solar-Seal 3 technology Benefits: Gently cleanses while preserving hair color Protects color with ISO’s Solar-Seal 3 technology Use: Apply to wet hair. Lather, massage and rinse. Follow with Color Preserve Condition. Ingredients: Mild Cleansers and Foam Boosters: Gently remove dirt and buildup without stripping hair of its color. Humectants: Balance Moisture levels in the hair. Guar Gum: A lightweight protectant that prevents color fade and seals the cuticle for smooth styling and superior shine. Body-Building Polymer: This cationic conditioning polymer improves wet- and dry-comb and adds gloss, smoothness and manageability. Solar-Seal 3 (a blend of the following): Vitamin C: This powerful antioxidant helps protect hair color against damaging free radicals. UV Protectant: Protects hair against the sun’s damaging UVB rays. Silicones: Improves hair’s wet- and dry-comb properties and enhance shine.